Featured In
Shop Best Sellers
Our Mantra
Science + Nature + Us =
Holistic Wellness
Everything we create is Clean (Science), Conscious (Nature) and Carefully Crafted (Our Expertise).
Science & Research
Nature
Holistic Wellness
Discover Our
Roots in Nature &
Science
Our journey begins with Ayurveda — India’s timeless “Science of Life” — a tradition that has guided wellbeing for over 5,000 years by scientifically analyzing the therapeutic benefits of nature to heal, nourish, and balance. At Life & Pursuits, we carry this heritage forward with a modern lens: combining the therapeutic intelligence of nature with the precision of contemporary nutritional science.
Our formulations are developed in partnership with expert scientists and then carefully crafted in GMP-certified facilities. Each product is rigorously tested for purity, potency, and safety — ensuring that ancient wisdom and modern research come together in wellness you can truly trust.
Where nature meets science.
Where your wellbeing finds balance.
A Positive Impact,
Together
At Life & Pursuits, we’re committed to helping restore balance in nature.
We believe that your choices as a consumer (and our choices as a brand) can be a force for good.
Here’s what we’re working on right now.
A portion of our profits is dedicated to planting saplings and nurturing them so they survive and thrive.
Until we're 100% plastic-free, we'll work to remove plastic waste from the environment and ensure it's properly recycled.
Find Balance & Beauty
